633 4th Street SW Hickory, NC 28602 828-291-4360
633 4th Street SW Hickory, NC 28602 828-291-4360

Customer Testimonials for Hickory Auto Direct

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Richard Summers (Google) - 2017 Honest and sales staff

He's a good honest man! Hard to find someone who will sale you a car and not trash.

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Lisa Netherly - 2019 Best Experience

By far the best experience my husband and I have ever had buying a car. John offers a no pressure, honest sales experience. We wanted to find a safe, quality car and we found it at Auto Direct. John met us at 9 pm to accommodate our work schedule. He came from home to open the business so we could shop! Unbelievable service, truly! We are thrilled with our car. John carries quality merchandise and clearly takes great pride in his business. John is the real deal. We will be back!

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AJ Runkle - Sept 2020 Great experience

We can't say enough nice things about our experience with Hickory Auto Direct! John really cares about his customers, and we walked way so happy with our decision. When we first met John, we were impressed with his vast knowledge of the cars (he's obviously an enthusiast) as well as his very warm and friendly overall demeanor (it's very refreshing to say the least)! He's not trying to sell you something you don't want, and we found him very accommodating along the entire purchasing process! We love our car, and would HIGHLY recommend him to anyone looking to purchase! Thanks again, John!

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Terry Lynn Smith - Sep 2019 Honest and helpful

I will never buy from anyone else. They are honest, helpful, knowledgeable, & will work with you until you get exactly what you are looking for no matter how long it takes. Their philosophy is to try to the best of their ability to make you a satisfied customer. They care which is difficult to find these days.

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Bryan Green - Jan 2020 Excellent customer service

John went out of his way to make sure we were taken care of and happy. Even though we live several hours away it is highly likely we will buy from him again.

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Bobby Price - September 2019 Great Experience

Finally! A dealership that cares about their customer and does not run scams. This purchase was more like buying a car from a friend than a car dealership. Thank you for the wonderful purchase experience. If you want a used MINI Cooper, please check them out at Hickory Auto Direct.

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Stephanie Diaz - July 16 2020 Highly recommended

From the moment I first talked to John over the phone to the moment we drove off the lot, he made the process seamless. He worked with me to make the deal happen, he was a pleasure to work with. I highly recommend buying from here if there is a car that works for you here.

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Hanna - September 27 2020 A pleasure to buy from

It was a pleasure to do business with hickory auto direct. I recently purchased my first car here (2004 Mini Cooper S) and I am so glad I did. The car is in great shape for its age and was sold at a very reasonable price. The seller was transparent, knowledgeable, and friendly with a passion for automobiles. I am so happy about my car and I would recommend hickory auto direct to anyone looking for a Mini.

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David (CarGurus) - January 23 2018 First class customer service

John is First-Class all the way - upfront, honest, offered to show me all the information & known problems with the vehicle - offered I take it to have a third party inspect it. Offered to put it up on the lift at the dealership so I could see the undercarriage - stayed late when I was closing out the purchase - #1, #1, #1 - will be going back to Hickory Auto Direct in the future - loved my experience there. Thanks Again!

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Ron & Brenda - April 24 2020 Great Dealer

We were checking the possibility of purchasing a vehicle-- HOWEVER, with all that's going on with the coronavirus at the present we decided to wait a while-- two of the salesmen responded to my email in question of the car-- they were both very courteous and helpful and although we did not buy at this time, we will keep an eye on their dealership when we are ready to take that step- thanks to them for all their help!-- Ron and Brenda

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Lizz - July 16 2020 Informative Call

Very informative during our phone conversation


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Lori (CarGurus) - July 31 2020 Excellent Sales Staff

Kelly was an excellent salesperson to work with. I could not have found a better person to work with. She answered all my questions and even some I had not thought of. I recommend her to anyone looking for a vehicle. Hopefully the car I inquired on will be mine soon.

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Skye (CarGurus) - Aug 25 2020 Quick Responce

They got back to me quickly that the car had already been sold.


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VFL77 (CarGurus) - Sept. 29 2020 Knowlwdgeable Dealer

Great experience communicating with John. The most knowledgeable car dealer I have spoke with in years. Would highly recommend dealing with him. 10 stars!!!

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Ryan (CarGurus) - January 23 2019 Responds to emails quickly

Onlydealt via email but very responsive

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Phillip (CarGurus) - December 8 2018 Very Professional

John is very professional and a great guy to work with for a car I would buy any used car from him he knows all details about every one of his vehicles and upon meeting him he handed me a printed copy of the title information on the car that I bought from him very honest and trustworthy. I bought a car from him a week ago December 2017

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John (CarGurus) - May 26 2018 Helpful Staff

Very Helpful. Ended up buying the Nissan from Hickory Auto Direct


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Peter - Candler Come here first

It came down to buying either the '03 Z4, or the '01 Miata MX-5, and I bought the Z4. I was genuinely sorry I couldn't by both vehicles. The MX-5 at Auto Direct was drop-dead gorgeous! All it lacked was the I6 and 225 bhp of the BMW. Every vehicle in the Auto Direct dealership gleamed and exuded quality. I would buy the MX-5 at Auto Direct in a split second, if . . . Well, you know I can only afford one new-to-me car at this point. John, the owner of AD is a great guy and a true motor head enthusiast. I would urge anyone looking for a car to look at Auto Direct FIRST!!

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Hickory Auto Direct - 2000 Quality Vehicle

At Hickory Auto Direct we are proud of the quality used cars we sell and our dedication to serve the needs of our customers. This is reflected in the amount of repeat business we receive. Whether this is your first purchase with us or one of many that you’ve had, you can count on our dedicated sales staff to make it the best buying experience possible.

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